Courage Stories
Good design brings real stories to life.
For Saint Leo University’s Courage To Be More campaign, I art-directed photo shoots and guided the design of print and digital ads for a series highlighting alumni and students whose journeys embody the tagline. From early concept exploration to the full campaign rollout across print, digital, and web, I ensured the visuals told authentic stories with a bold, cohesive look.
Role: Art Direction · Visual Development · Campaign Oversight
Ad Concepts
Four distinct visual concepts were explored to establish the campaign’s style and direction.
Ad Concept 1
Ad Concept 2
Ad Concept 3
Ad Concept 4
Final Ads
Concept 2 was chosen, refined, and developed into the final ad style across print and digital formats.
Courage Website
The Courage website served as a microsite to showcase real alumni stories and drive engagement with the main university site.