Logo Design &
Identity Development
Good design gives every organization a voice.
This collection showcases how I build distinct brand identities from the ground up, starting with research and creative briefs, exploring concepts through iteration, and refining each design into a mark that captures an organization’s personality and purpose.
Role: Concept Development · Design
Autism Connect
I designed a logo for Autism Connect at Saint Leo University that reflects the client’s vision and aligns with the university’s brand. The creative brief requested a rainbow infinity symbol for neurodiversity. Using gold in the infinity symbol to represent autism acceptance and the value of those with autism, I also incorporated a gradient using the university’s accent colors to honor the rainbow concept.
Student Government Union
I designed a logo for Saint Leo University’s Student Government Union, featuring a lion as requested by the client. I created a vector version of the campus lion statue, gifted by a former SGU board, and kept the logo on brand with university colors and fonts while adding a unique font for individual personality. After several rounds of refinement, the final logo was well-received and widely used across their materials.
Esports
I designed a logo for Saint Leo University’s esports team that blends the bold look of Saint Leo Athletics with a tech-inspired style. After researching other collegiate esports logos, I collaborated with the coach to create a design that appeals to students while representing the university, now featured on team jerseys and promotional materials.
Pride Ride
I designed a logo for Saint Leo University’s Pride Ride scooter program, created at the request of students to support enhanced campus transportation. The logo is bold, fun, and on brand with the university’s colors, reflecting the playful and approachable spirit of the program.
